Bad news becomes harder for a client when the update is late, vague, or missing a next step. The article recommends organizing difficult messages around confirmed facts, customer impact, ownership, and follow-up. This applies to changes in delivery, price, or project timing.
Verify what changed and what the team can actually commit to. State the news directly, acknowledge its effect, and explain the available next action. Identify who will follow up and when the client will hear more. Choose a meeting, phone call, or written update according to urgency, complexity, and the discussion required. Rehearse likely reactions and avoid becoming defensive or making promises outside your control.