The article proposes assessing communication training through commercial changes and the full cost of learning. Start with a target such as order margin or win rate and record a baseline. Include software, implementation, employee practice time, and coaching effort in the investment.
After a focused practice period, compare relevant customer-system data and consider reduced concessions or coaching hours. The suggested process selects a target, records starting performance, runs a practice sprint, examines subsequent results, and compares the additional return with training costs. The article promotes Georgia as a way to deliver repeated practice and link training activity to business measures.