The article treats communication breakdowns as a potential source of lost revenue and promotes AI conversation training. It discusses premature discounts, unclear technical specifications, and failed handoffs. The proposed starting point is to identify the precise moment where an interaction goes wrong.
Use real team exchanges to define a behavior and build a scenario around relevant commercial constraints. Learners should speak and adapt to resistance rather than only read course material. Repeated self-paced practice is presented as a way to maintain a consistent method across the organization. Georgia is promoted for this purpose.